I think it goes without saying, but my brain just doesn’t seem to function the same way or interpret the world like everyone else in society. That having been said, one of the weirdest advertisements I keep coming across here in ‘American society’ is a new commercial currently being pushed on behalf of the Coca-Cola company, which is just a :facepalm: to have to watch. For example, every time I go to the movie theater and sit down for previews I see the following video, literally every single time without fail:
Feels all heartwarming and fuzzy, right? Makes you feel really good about the world and what the Coca-Cola company is doing, right? Well, that’s just not the way my mind works. For example, every time I see that video my internal monologue reads something like “Seriously? Coca-Cola does know it’s a liquid candy manufacturing company which infuses its products with carbon-dioxide, that first got famous by mixing cocaine in with their product, right?….. I wonder how much they’ve contributed to Americas diabetes epidemic? …… I wonder how many of their plastic bottles and bottle caps are now currently floating around the great Pacific Garbage Patch or clogging up some whales stomach right now?”
For the life of me, I just cant understand why a liquid candy corporation is trying to sell itself as some great utopian humanitarian hero of the future? It literally makes no sense to me. But then again, maybe I am just cynical – you think?
With that established, the whole ordeal reminds of an old “Opinion Editorial” I once wrote a couple years ago, but have since taken down – long since forgotten. The theme revolves around the concept of how Capitalism has a unique way of corrupting or perverting society, whilst also incentivizing immorality and empowering corruption. What I mean to say it that, at least from my perspective, it just feels like Capitalism has a unique way of motivating people or businesses to make as much money as humanly possible, instead of motivating them to do the best job as humanly possible or produce the highest quality product they can.
How/Where Can This Be Observed?
This “phenomenon” can be observed in America’s food market where companies, including Coca-Cola, use High Fructose Corn syrup instead of sugar in the production of their products. But did you know that High Fructose Corn Syrup is banned in many countries around the world, such as in Russia and throughout Europe? This is because High Fructose Corn Syrup is far less healthy than traditional sugar. However, American corporations have grown famous for substituting sugar with High Fructose Corn Syrup because it is far cheaper than sugar. Essentially, American companies don’t care if it makes for a lower quality product or how unhealthy it is for their end consumers, if Coca-Cola can save one penny per bottle flavoring with corn syrup instead of sugar then that’s exactly what they are going to do.
The phenomenon can also be observed in America’s toy manufacturing industry. Remember back in the 40’s and 50’s when everything was made of metal or tin? You can still find many of these toys available today as collectible items. This is because, back in the day, companies used to strive to produce high quality products – products that would stand the test of time. Today however, all of our toys are made out of plastic and break within a week of being opened. Once again, this is because it’s far cheaper to build/produce something made of plastic than it is metal – so this is the switch companies have made.
It can also be seen in America’s manufacturing industry, which saw millions of jobs outsourced to India and Asia throughout the 1990’s and 2000’s. Essentially, why would an American company pay an American $15/hr when they could pay some Asian worker $3/hr for the same job? Economically, it just doesn’t make any sense. Consequentially, this is exactly why all of Americas jobs were outsourced overseas to begin with, so that American capitalists could maximize their profit margins and make as much money as humanly possible.
You can even find it within Americas online entertainment industry. For example, remember when Mark Zuckerberg lost billions of dollars overnight, literally hours after announcing changes to Facebook‘s advertising systems – limiting the exposure of advertisements on his social network? At the time, Zuckerberg had came out with a manifesto explaining how he had arrived at this decision as a means of improving/helping society by cracking down on fake news and other click-bait related advertisements, but only proceeded to lose billions for it. Essentially, it served as a perfect example of why/how it doesn’t exactly pay to do the right or moral thing – at least in American society.
No matter where you look or what industry you’re observing, it just feels like the America’s economic model motivates businesses to strive to create the cheapest, lowest quality product they can – that someone will still actually be willing to spend their money on to buy. This is in place of challenging them to compete to produce the best or highest quality product they can, to stand out above their competition and therefore earn peoples money the right way. The way I see it, this is exactly how Capitalism has perverted Americas economic model and culture over time – hence the name of this article.