As an independent artist, it can be difficult to get off the ground in the music industry without an established fan base. Fortunately, there are several music marketing strategies and tools that can help you get your music heard. In this article, we’ll take a look at some of the most effective music marketing strategies that independent musicians can use to increase their chances of success. With the right resources, independent musicians can make themselves heard and stand out from the crowd. Before we discover the top 10 music marketing strategies, let’s first go over some basics.
What is music marketing?
Music marketing is promoting and advertising music and derivative products, such as digital downloads and streams, physical products, concerts, and much more. There is often a lot of overlap with digital marketing, as the music business has taken more ownership of the digital sphere. Music marketing also involves developing relationships with music industry professionals and influencers. In this way, the visibility of an artist, an album, or even a single can be increased. The objective of music marketing is to increase the notoriety and, therefore, the sales and profitability of an artist.
1. How to attract listeners to music: create a fan base on social networks?
Music marketing starts with building a community of fans. Nowadays, building a fan base depends in large part on creating a social media identity . To attract listeners to your music, it’s important to have an engaging and active presence on social media. Posting new music and regular updates is key to building a relationship with fans. Be sure to interact with your followers and participate in conversations. In addition, the creation of unique and exciting content, such as video clips and behind-the-scenes images, it can help attract new fans and keep the interest of existing ones. Networking with other artists and industry professionals is also important in reaching potential new listeners. Ultimately, it’s about connecting with people. You want to give your followers an enjoyable experience so they will come back for more.
2. How can I attract more people to my music? starting to play live!
In addition to building a social media fan base, it’s important to get out into the real world and start playing live. Playing live is a great way to build a fanbase and promote your music career. It’s an opportunity to show people what you offer and make a lasting impression. Start giving concerts in your town and, little by little, expand your circle to other cities. Promote your performances on social media and among your friends and family. Lastly, be sure to interact with the audience during and after the concert. Thank you for attending and encourage attendees to follow you on social media, and your accounts, and share your music With hard work and dedication, you will build a loyal fan base that will help you grow your music career.
3. Create stunning visual content to promote your music
Today, artists are expected to make good music and good visuals. A music marketing campaign will always be more effective if it is accompanied by captivating photos or music videos. Make sure you have high-quality photos of yourself or your band. People want to see who is listening. Do you have a unique visual universe or a story to tell? Work on your narrative when creating your visual content. Start by brainstorming ideas for a video clip highlighting who you are and what your music reflects. Once the video clip is ready, it is important to have the plan to promote it effectively .. Use social networks, streaming platforms, and online advertising to promote your video clip.
4. Create a Press Kit
Creating a music press kit is a great way to get the attention of the media and potential fans. A music press kit should include your music, such as singles, albums, and/or links to Spotify or Soundcloud, along with photos, a bio, and any other relevant information about you and your music. You can also include links to video clips or live sessions. Be sure to include your contact information, such as your website, social media accounts, and email address or phone number. You should also include a list of important press articles, radio shows or playlists, and important concert dates if you have them. Finally, create a PDF of your press kit or an EPK (electronic press kit) and keep it up to date.
5. Network with industry professionals
As a freelance musician, networking with industry professionals can be an important step in advancing your career. First, create a list of industry professionals who may be interested in your project, such as music bloggers, radio programmers, or playlist influencers. that can help you get your music heard. Then research each of them to determine how they can help you. Once you’ve identified the people who can help you in your career, reach out to them via email or social media. Make sure you have a specific question or request in mind. Don’t be afraid to introduce yourself and explain your music and what you’re trying to achieve. When possible, try to arrange a meeting or a phone call, as face-to-face contacts are often more effective. Be sure to ask lots of questions and try to build a relationship, as that can lead to new opportunities.
Find out if there are any events in your region to connect independent musicians with professionals in the music industry. Networking with industry professionals can be a great way to get your music heard and build a team of ambassadors around your project.
6. Create a newsletter for your fans
Creating a music fan newsletter is a great way to promote your music. Start by creating an email list of people you think might be interested in your music. This could be family and friends, current fans, or people from your local music scene. Next, come up with an interesting email subject line that will make people want to click. When writing your newsletter content, be sure to include updates on upcoming concerts, music releases, or any other relevant news that your fans are interested in. In addition, it includes links to your music on the streaming platform and to your website, as well as any other point of sale where people can download your music. Lastly, be sure to include a call to action, such as asking them to follow you on social media or share your music with friends and family.
7. Digital marketing: use targeted ads
Do you have a new single that just came out? Targeted ads are a great way to promote your music career as a freelance musician. Start by researching who your target audience is and create a profile of who you’d like to reach. You can use social media platforms like Facebook Ads and Google Ads to create targeted campaigns that reach your intended audience. Make sure you optimize your campaigns by testing different copies, images, and targeting options. This will ensure that your ads are seen by the right people. In short, targeted ads are a powerful tool for any independent musician to promote their work and get new fans.
8. Post covers on social media and YouTube
We have all seen independent artists who became famous after publishing a version, some covers, of a song. This technique can help you in your music marketing strategy. Independent artists can post cover songs on their social media or YouTube channel to expand their fanbase and reach new audiences. By covering popular songs, independent artists can gain more exposure as fans of the original artist hear the cover version. In addition, the versions can be used to reach new genres and cross-sectional audiences. By creating a unique version of a popular song, independent artists can grab the attention of fans of the original artist as well as fans of the original song genre. Check out our article on how to legally post a version on streaming platforms.
9. Get your music featured on Spotify playlists
Getting your music on Spotify playlists is an important part of any music marketing strategy. By including your music in playlists, you can increase your exposure and get more people to discover your music. Spotify playlists can be an effective way to reach an audience that may not know your music. Also, including your music in a playlist can help you increase your streams and generate more revenue for your music. In general, including your music in Spotify playlists is an essential part of any music marketing strategy.
10. Collaborate with other artists
Probably the most fun way to approach music marketing is to collaborate with other artists. Working with another artist or band can be a great way to get your music out to a wider audience, as well as share resources and ideas. It also allows you to create unique content that both you and the other artist can use to reach potential fans. Also, collaborating can help you build relationships with other artists and industry professionals, which can be very beneficial for your career. Collaborating also allows you to learn from each other, grow together, and exchange music marketing strategies and techniques.
What are the best music marketing platforms?
To make it easy, we’ve determined two platforms that make up the best music marketing platforms for independent musicians today. The success of a music marketing platform lies in its ability to provide artists with the tools they need to get their music heard and reach a wider audience. The first and most obvious outlet to help artists promote their music is social media: Instagram, TikTok, Facebook, Twitter, Twitch … and the list goes on. Social networks are everywhere, and our advice to independent musicians to focus on one or two to start with. That way, you can create a community and connect with fans. Later we will delve into the use of social networks as a music marketing platform.
The second best music marketing platform that allows artists to increase their visibility and build a professional network is Groover . Groover is an innovative platform designed to help independent musicians take the next step in their music career. It allows artists to connect directly with industry professionals and get their music heard. For 2 Grooviz (2 euros), an artist can send her music to an influencer of her choice: record labels, playlists, radio, media, managers, publishers… and in less than 7 days you will get guaranteed feedback. Artists often spend hours sending emails and messages that are never answered or even read. With Groover, indie musicians can get the feedback and exposure they need to take their music to the next level .
